Following two years of research to "better communicate
practice value", Ilsa Parry will launch her self-developed, new identity
as a "Multidimensional Design
Deviant" next month at the Manchester School of Art. This will accompany the launch of three recently developed interior collections, and a sneak peak at her first book published.
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Best
known as the winning designer on BBC 2
"Design for Life" with Philippe Starck, way back in 2009, Ilsa had
been practicing as a freelance product designer and design educator for just
four years, with a focus on innovation. Flooded with a wealth of opportunity
following her sudden success, she embarked on a new journey involving several projects,
and multiple design methods, for which, a single identity simply did not fit.
In an attempt to clarify
and order her historical activity, manifesto,
abilities, and practice approach, in 2012 she embarked on an MA
in Design and Art Direction. During this period, she unpicked
her thinking and re-established her beliefs whilst both continuing to work
freelance, and attend trade shows to market her growing “Rethinkthings” products.
The journey saw her realise a
wealth of complex new work in
response to her practice led research. This culminated in - A
"Kaleidoscopic" map of practice, a 102 page book entitled “Metamorphosis”,
deciphering her first ten years in practice, a 115 page website, marketing
materials, and new collections, for not one, but three brand new commercial
identities.
Ilsa Parry Design Studio now offers a range of decadent and daring interior collections alongside a multidimensional approach to creative consultancy spanning eight disciplines. Rethinkthings LTD has evolved into a trade only, witty home and gift brand. whilst MYNE.boutique is a brand new online retail store, where customers can shop for affordable design led gifts, categorised by sentimental value.
Rethinkthings and
MYNE are still undergoing development and will be re-launched later in the
year, when the new designs for Rethinkthings are in production. These will be
available through the very first “MYNE” high street concession, in Liverpool
City Centre to compliment the new online offer.
Please join Ilsa to be the very first to preview
the new work at the ManchesterSchoolofArt Postgraduate degree show next month. The private view will be Thursday 2nd October,
between 5.30 and 8pm at the Benzie building, Higher Ormond St Manchester. Alternatively, the exhibition will be open and available for public viewing, weekdays until 12th October.
Twitter hashtags #designdeviant #endofthebeginning
Get a taste for the new work, visit www.ilsaparry.com
